What is Aggregation & De-Identification?

We also use de-identified or aggregated information with third parties and advertisers so we can measure the effectiveness of any content or advertisements viewed in connection with our Sites and audiences.

For example this information may provide the number of users who clicked on or viewed specific content or advertisements, and viewer’s preferences for those types of content.
We also use such aggregated information to modify our Services for better performance. Aggregated information is also used in the ContentSignals© algorithm for automated decision making and profiling.

Tags: aggregation, identification, advertisement, advertise